Narrative Analytics™

The only data-driven solution to reveal, navigate, and shape narratives – people’s most powerful, deep-rooted beliefs.

What Narrative Analytics Offers

Narrative Insights

Narrative Insights

  • Surface full range of narratives
  • Quantify and analyze narratives over time and by channel and segment
  • Measure brand footprint
Narrative Strategy

Narrative Strategy

  • Make strategic choices based on proven metrics
  • Find whitespace for competitive advantage
  • Connect to marketing, product, communications
Narrative Engagement

Narrative Engagement

  • Track and anticipate changes in the landscape
  • Measure your impact and refine the strategy
  • Predict how audiences will respond to your actions
  • Activate influencers

Why Strategic Leaders Choose Narrative Analytics

Fight bias and go beyond intuition to understand what people truly believe

Narrative Analytics™
Evidence-based, outside-in view

Get a data-driven, unbiased view of what people really believe

Narrative Analytics™
Beliefs “at scale”

Tap into humanity: the entire digital footprint from social, traditional and broadcast media

Narrative Analytics™
Discovery-oriented process

Discover fresh insights and blind spots by surfacing data patterns missed by agenda-driven methods

Narrative Analytics™
Explanatory and anticipatory

Understand the “why” behind people’s beliefs and predict how they will shift

Narrative Analytics™
Quantifying the qualitative

Gain analytic proof of how narratives play out, your association with them, and who influences them

Narrative Analytics™
Narrative experts

Trust in proven, winning strategies to leverage narratives, built on 10 years of experience


How It Works

A powerful mix of machine learning and narrative expertise

  • Case Study: How to Catalyze Growth in a Mature Market

    To sharpen a $100 million brand campaign to reach new, desired consumer groups, our client wanted to know how people define “ownership” in their personal lives.

  • 1.

    Define Landscape and Data Set

    Case Study: How to Catalyze Growth in a Mature Market

    Define Landscape and Data Set

    How do we understand what people think, feel and believe about “ownership” in America? We captured a rich narrative portrait from 1.5M social media posts, 130,000 blog posts, and 500,000 traditional media articles.

    Define Landscape and Data Set
  • 2.

    Identify Full Range of Narratives

    Case Study: How to Catalyze Growth in a Mature Market

    Identify Full Range of Narratives

    Next, we revealed seven diverse ownership narratives from the content and used a proprietary algorithm to measure each narrative’s relative impact. Our client’s marketing only focused on one ownership narrative – about “always being in control”– held by just 24% of consumers.

    Identify Full Range of  Narratives
  • 3.

    Quantify and Analyze Narratives

    Case Study: How to Catalyze Growth in a Mature Market

    Quantify and Analyze Narratives

    How can our client refine messaging to resonate with the other 76%? We discovered four high-impact narratives that they could leverage – which varied by gender, age, and income – and created clear targeted marketing opportunities.

    Quantify and Analyze Narratives
  • 4.

    Take Action with Proven Strategies

    Case Study: How to Catalyze Growth in a Mature Market

    Take Action with Proven Strategies

    How do narratives shape marketing strategies? Brands move people through the buying cycle if they can connect with what consumers truly believe. Our client used these narrative insights to support their national brand campaign, with unique messaging for targeted segments and engaging social media content.

    Take Action with Proven Strategies
  • 5.

    Monitor and Shape Narratives

    Case Study: How to Catalyze Growth in a Mature Market

    Monitor and Shape Narratives

    Our client tested narrative-based messages with consumers and identified a 3x increase in resonance.

    Monitor and Shape Narratives
  • 1.

    Define Landscape and Data Set

  • 2.

    Identify Full Range of Narratives

  • 3.

    Quantify and Analyze Narratives

  • 4.

    Take Action with Proven Strategies

  • 5.

    Monitor and Shape Narratives

  • To sharpen a $100 million brand campaign to reach new, desired consumer groups, our client wanted to know how people define “ownership” in their personal lives.
    Case Study: How to Catalyze Growth in a Mature Market

    To sharpen a $100 million brand campaign to reach new, desired consumer groups, our client wanted to know how people define “ownership” in their personal lives.

  • 1.
    Case Study: How to Catalyze Growth in a Mature Market

    Define Landscape and Data Set

    How do we understand what people think, feel and believe about “ownership” in America? We captured a rich narrative portrait from 1.5M social media posts, 130,000 blog posts, and 500,000 traditional media articles.

  • 2.
    Case Study: How to Catalyze Growth in a Mature Market

    Identify Full Range of Narratives

    Next, we revealed seven diverse ownership narratives from the content and used a proprietary algorithm to measure each narrative’s relative impact. Our client’s marketing only focused on one ownership narrative – about “always being in control”– held by just 24% of consumers.

  • 3.
    Case Study: How to Catalyze Growth in a Mature Market

    Quantify and Analyze Narratives

    How can our client refine messaging to resonate with the other 76%? We discovered four high-impact narratives that they could leverage – which varied by gender, age, and income – and created clear targeted marketing opportunities.

  • 4.
    Case Study: How to Catalyze Growth in a Mature Market

    Take Action with Proven Strategies

    How do narratives shape marketing strategies? Brands move people through the buying cycle if they can connect with what consumers truly believe. Our client used these narrative insights to support their national brand campaign, with unique messaging for targeted segments and engaging social media content.

  • 5.
    Case Study: How to Catalyze Growth in a Mature Market

    Monitor and Shape Narratives

    Our client tested narrative-based messages with consumers and identified a 3x increase in resonance.

  • Define Landscape and Data Set
  • Identify Full Range of  Narratives
  • Quantify and Analyze Narratives
  • Take Action with Proven Strategies
  • Monitor and Shape Narratives

Ready to get started with Narrative Analytics™?