Resources: in the news

The Human Stories Inside Big Data

MediaPost, a leading publisher of industry coverage, published an interesting and informative piece on Monitor 360 and our company process. The piece is researched by Gord Hotchkiss, an independent consultant, speaker and author. Gord is a keen observer of the strategic side of search, digital marketing and corresponding human behavior.

global strategy

If I wanted to impress upon you the fact that texting and driving are dangerous, I could tell you this:

In 2011, at least 23% of auto collisions involved cell phones. That’s 1.3 million crashes, in which 3331 people were killed. Texting while driving makes it 23 times more likely that you’ll be in a car accident.

Or I could tell you this:

In 2009, Ashley Zumbrunnen wanted to send her husband a message telling him “I love you, have a good day.” She was driving to work and as she was texting the message, she veered across the centerline into oncoming traffic. She overcorrected and lost control of her vehicle. The car flipped and Ashley broke her neck. She is now completely paralyzed.

After the accident, Zumbrunnen couldn’t sit up, dress herself or bathe. She was completely helpless. Now a divorced single mom, she struggles to look after her young daughter, who recently said to her “I like to go play with your friends, because they have legs and can do things.”

The first example gave you a lot more information. But the second example probably had more impact. That’s because it’s a story.

Read the rest at: http://www.mediapost.com/publications/article/231166/the-human-stories-inside-big-data.html.