Use Cases

Narrative Analytics™ combines the depth of social science with the scale of data science to find unique solutions to problems that were previously left to intuition.

Shape Brand and Reputation

Where traditional approaches fail:

  • Brand is viewed as something that you build from the inside-out, rather than connecting with powerful beliefs that your key audiences already hold

The Narrative Analytics Advantage:

  • Understand the broader context in which your brand or reputation operates
  • Assess how your positioning aligns with beliefs that already exist
  • Surface narratives you’re getting unintentionally attached to and pivot
  • Pacific Gas & Electric
  • The White House
  • VMWare
  • Wells Fargo

Shift High Stakes Conversations

Where traditional approaches fail:

  • Organizations try to tackle multi-dimensional issues head-on and often collide with cultural narratives in unexpected ways

The Narrative Analytics Advantage:

  • Understand how people filter different topics and what really motivates them to act
  • Find the levers to win in a Volatile or Polarized Landscape, or to change to a more favorable one
  • Spot emerging narratives that could be disruptive and harness them with thought leadership content
  • Pfizer
  • Blue Shield of California Foundation
  • Bill & Melinda Gates Foundation
  • California Health Care Foundation

Catalyze Growth

Where traditional approaches fail:

  • Competitors all start to sound and look alike, with conventional wisdom based on traditional demographic and psychographic data

The Narrative Analytics Advantage:

  • Find the “white space” that exists in every market by targeting audiences based on their narratives
  • Move from a Mature Narrative Landscape) to one that’s Emerging and easier to shape
  • Connect your products and messages to adjacent markets you may not have considered
  • Charles Schwab
  • California Milk Advisory Board
  • Salesforce.com
  • Omidyar

Evaluate Impact

Where traditional approaches fail:

  • Leaders are presented with simple favorability metrics to explain the relative success or failure of complex strategies, like shifting of a corporate reputation

The Narrative Analytics Advantage:

  • Assess impact by understanding whether the priority narratives are moving in your favor
  • Track and anticipate changes in the landscape
  • Predict how audiences will respond to your actions
  • Harvard Business School
  • US Department of Defense
  • Be A Learning Hero

Need an "outside-in" approach to a core business challenge?